Content is the conversation your business has with your community.
And like any great chat, it can be satisfying and energising.
So why let AI have all the fun?
Whether you're staring at a blank page or working with AI, I’ll help you find your flow and create copy you’re proud of. (Or I can just do it for you.)
How I show up
Writer
I take the time to understand you and/or your business, and where your content fits in with your goals and strategy - SEO and beyond.
I can adjust my tone of voice from professional to casual and authoritative to chatty. I also offer pair writing (collaborating with you on a project).
As a UX writer, I make your website, app or interactive service easier for your clients and prospects to use, by tweaking the writing and flow.
What I can write for you:
Articles, website/app content, newsletters, sales pitch decks, emails, bios, LinkedIn posts, speeches, podcasts, videos, and more.
Editor
I make your existing copy shine.
This could be another pair of eyes (mine!) on your work, and some constructive comments.
Or maybe you’d like me to…
…make AI-generated content sound more human.
…optimise something for the SEO gods.
…spot and correct typos before you hit ‘Publish’.
…just make something sound * waves hands * better.
Consultant
Sometimes you need more than a second pair of eyes - you need a second brain, too.
As a consultant, I help with aspects of your content strategy.
Maybe you need help refining or updating your company's value proposition, to market and sell products and services.
Or you need a partner to ideate on and research topic ideas for your content calendar.
Or a UX audit of your website or app for user-friendliness, whether it’s a straightforward business site or a more involved e-commerce, training or booking platform.
Thought Partner
You’ll find this useful if you’ve been working alone, struggling to progress, or want to bring your work to the next level.
As your partner, I create a confidential, non-judgemental space for you to work through the writing process and use your authentic voice.
I show up as a sounding board to help you think through, clarify and structure your work. I notice blocks and nudge you past them.
What we can work on together:
Speeches, stand-up comedy sets, bios, articles, blogs, personal stories, CVs, LinkedIn content, website content, and more.
I’m Heenu, a writer, editor and content partner.
I worked in corporate roles for 14 years, for companies including The Economist Group and Citi. I wrote about everything from agricultural insurance, to epilepsy and diabetes in young people, to gourmet cheese.
I’m also continuously developing my skills in storytelling and creative writing.
With Studio Heenu, I bring everything I’ve learned along my corporate and creative journeys, to support on meaningful and interesting client projects.
About me
How I work
Big-picture thinking
Your content is more than just a block of text or a box-ticking exercise. If it’s for your business, I’m interested in how it fits into your strategy (and if it doesn’t, why do you need it?). If your content is personal, I’ll help you find that spark by aligning it with your personality, comfort level and goals.
Collaborative
I enjoy collaborating, ideating, and offering constructive suggestions (kindly, of course!). This can look like asking questions, making suggestions, and pushing you to explore areas of your expertise that are hidden or undervalued (case in point: one of my wonderful clients calls me her ‘writing doula’).
Empathetic
I always consider how your audience will experience your words. Your content doesn’t just impart information - it evokes feelings too, so an empathy-led approach can take it to the next level.
How we can work together
A block of hours
This is a flexible hours package you can use on whatever you need - writing or editing work, or face-to-face consulting, coaching or co-writing. This works especially well when you need every type of content support, but can’t easily predict what you’ll need when. I offer this as a one-off package or a monthly retainer.
A number of articles
You know you need articles, and you know when you want to send them out into the world. Just one problem: you don’t have time to write them, and AI isn’t going to cut it. With this package, you can rest assured that you’ll get well-researched, high-quality articles that speak in your voice to your customers. I offer this as a one-off package or a monthly retainer.
A customised set-up
If you have more specific requirements - or aren’t sure what you need - let’s have a no-obligation chat about your project and goals, to figure out how I can best help you.
Kind words from clients & readers
“I had a powerful session with Heenu where we explored the blocks I was experiencing in my business around writing. Thanks to Heenu’s insightful guidance and her suggestions on how to bring more life into my content, I experienced a real breakthrough. The session was incredibly valuable - I left feeling energised and excited to update my website and review my content with fresh eyes.”
—Karinne Faddy, Founder and Director, Resonates Within
“Heenu’s writing is quirky, and has personality – which is what I love the most about her pieces. I enjoy the fact that I always learn something new. As a writer, she shares her vulnerability and sense of curiosity with her readers, taking us through her a journey of discovering something new, something fun. It’s what makes her writing so easy to relate to, so easy to be entertained by, and so easy to learn from.”
—Nitika, writer & non-profit education program manager
“Heenu helped me gain clarity in my future business, define how I should approach content media creation, as well the upcoming entrepreneur I wish to become. Really valuable insights came from our session together! Highly recommend Heenu for anyone looking to get clarity as a content creator.”
—Maria José del Mar, aspiring child psychologist
“Working with Heenu is easeful and energising. Heenu brings a calm focus and clarity to working with words.
We will get into a piece of writing and co-write it, or go through something I've already worked on together. Heenu will edit, make amendments to something I've written, and bring a new perspective or lens that I may not have seen. She is a great sounding board and writing partner, to help you untangle language and phrases with ease and care.
Her superpower is asking good questions, seeing things from new angles. Heenu is reliable, attentive, a great communicator, trustworthy and dependable. She’s kind, caring and curious human with so much potential!”
—Gemma Drake, Facilitator, coach, systems thinker & design innovation lecturer
“Heenu is naturally curious, and a quick study, with a journalist's ability to become familiar with new subject matter and produce crisp and readable copy. While highly creative, she is also humble - an underrated quality in the business world.”
—Jonathan Hopfner, Senior content & communications advisor
Check out some of my work
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Check out some of my work *
My opinion on how modern attention spans are changing - and no, they aren’t shrinking.
My column on Substack, where I look for the humour in everyday life.
4 reasons why it’s hard to write value propositions, whether it’s your first one or your seventh.
5 questions that make it easier to write your value proposition.
Contact me
Fill out the form and let’s have a chat.
If you need them, here are some prompts to guide you with the Message box:
What kind of content do you need? E.g. articles, LinkedIn posts, etc.
Do you want to write it yourself and need help with the process, or do you want me to write it?
What are your goals for this content (e.g. attract clients, educate your audience, etc)?
What challenges are you facing in the process that you’d like help with?
(In case there are issues submitting the form, please try emailing.)